Physical Therapy Marketing
is more than going door-to-door to physician offices and, considering that
generating business for your practice is the most important
factor in the success of your business, we'll discuss this topic first.
Here's a very
important concept you must understand:
If you were
to take 100 random people from your community and ask "how many would benefit
from physical therapy services?"
Most practice owners say 80, 90, or 100%. And
yet the percentage of those actively seeking out physical therapy services and
being referred by their physician in
any given community at any given time is around 2-3%. Unless they are
referred by their physician, many don't realize that physical
therapy is the solution to their problem.
The private
practices that wait for physicians to refer patients to them (most practices
across the country) will inevitably
fail. They are trying to split, share, whatever you want to
call it, the mere 2% of that business referred. Those who market, advertise, publicize,
and promote will begin tapping into the other 98%!
The answer to that question lies partly in the answer
to several questions:
(1) Who should be the one taking
the charge with these tasks? Should you hire a Yale business graduate to do
your marketing? Should you do it yourself? (Many practices send their
receptionist out to do most of their "marketing")
(2) What is the most effective way to get
physicians WANTING to refer?
(3) How do I get patients wanting to bring in
their friends and family?
(4) Does the internet and all the mediums like
groupon, facebook, youtube, Google, Angie's List, blogging, and
advertising have any legitimacy? If so, how do I even use it
to help my business?
And the most important questions of all are:
(A) What do
I say to someone who's interested to make them WANT to become a
patient?!
Because if I lose them at the point of contact, it's
all a waste! (Most practices lose more than they think)
(B) Can I see a patient without a doctor's
referral? How can I do it legally?
(C) What if they don't have insurance, or if
they have a high deductible, or if I'm not even in their insurance
plan's network? What then?
And there are some questions you don't even
KNOW ABOUT that most practices never even consider!!
Physical
therapy private practice marketing is a skill. A skill that can be taught--not
by business consultants or motivational speakers but by those who have done it
before and have already successful practices.
IndeFree is a course that is taught by real physical
therapists with real practices. Our course teaches you how to start or
EXPLODE a private practice less expensively and more easily than
anyone in your region--even in this economy and insurance
reimbursement cuts!
Don't
hesitate to enroll in an
upcoming workshop with
our
100% No-Risk Guarantee. See what others have to say
about this One-of-a-Kind course (offering secrets, tools, and strategies unavailable anywhere else).
See their
testimonials or speak with
them. The information is universal so it matters not where you practice.
Our course
is authored and taught by real physical and occupational
therapists with a minimum of 5 years experience in private practice. They not
only know all the tips, tricks, and successes but also the costly pitfalls to
avoid.
Your choice to enroll will be one of the best decisions you ever make
regarding your future for the following reasons:
1. You will
learn how to automate new business!
2. You will
learn how to maximize profits!
3. You will
have immediate success through proven methods!
4. You will
avoid the 10 biggest costly mistakes made by most practices!
Remember,
the principals of IndeFree are physical and occupational therapists and our goal
is to help empower you and our profession through autonomy and
private practice success!
Start your
road to independence and freedom today and enroll now!
Hurry, only 30
registrations per venue allowed!
For REAL intimate 'hands-on' training, not just presentation hype.